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This session is targeted to senior executives and management of investment promotion agencies and will address a range of issues that are critical to the success of an IPA, including:
  • Integrating marketing effectively with investment attraction and the IPA’s other activities.
  • Developing and leveraging a location brand.
  • Positioning the location through persuasive “story-telling”.
  • The effectiveness of different marketing channels and creating the optimal marketing mix.
  • Using social media to achieve maximum impact.
  • Raising awareness of the location through public relations and communications.
  • Employing the latest digital marketing tools and techniques to drive results.

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