WIPO: Intellectual Property, Intangible Assets, and Global Investment

Intellectual property and intangible assets are central to innovation, competitiveness, and investment decisions in today's knowledge economy.

• Why do IP and intangible assets matter to investors?
• How can IP reduce risk and enhance investment attractiveness?
• How can businesses identify, protect, commercialize, and leverage intangible assets to create value and drive growth?

Speakers

• Mr. Mzukisi Qobo, Deputy Director General, Regional and National Development Sector, World Intellectual Property Organization (WIPO)
• Host country’s perspective – Why IP Matters for Creating an Investor-friendly Business Environment: Representative of the Permanent Mission of Qatar to the WTO
• Investor’s perspective – What should be done with an IP portfolio when deciding to invest overseas: Representative from an international company/law firm (tbd)
• Mr. Hongbing Chen, Senior Director, WIPO Academy, Regional and National Development Sector