The FDI Excellence Series is a training program for investment promotion agencies from around the world. The program is designed for experienced investment promotion professionals and those that are new to the profession, no matter what type of agency they work for. 

An overview of the 2018-2019 FDI Excellence Series you can find in the report brochure.


UPCOMING TRAININGS

Digital Tools and Techniques for Investment Promotion and Attraction

Restrictions on travel, meetings and events have accelerated the adoption of digital technology by investment promotion agencies (IPAs). This is not a temporary phenomenon and the use of digital technology in investment promotion and attraction is here to stay. Rather than just substituting digital communication for in-person interactions, IPAs have found that using digital technologies has allowed them to conduct some activities more efficiently and cost-effectively than in the past, while generating greater results.

Applying digital technology requires specialized tools that many IPAs have had to introduce for the first time. It also requires a new of set of skills and techniques that need to be integrated with “traditional” FDI promotion and attraction process to be successful. To provide IPAs with the knowledge and expertise required to master this transition, the World Association of Investment Promotion Agencies (WAIPA) and FDI Center are offering a specialized training course on digital tools and techniques for investment attraction and promotion. This highly practical masterclass is intended for IPAs planning to embark on their digital promotion and attraction journey as well as those who wish to enhance and optimize their use of digital technologies.

The course is part of the successful FDI Excellence training that WAIPA and FDI Center have been offering since 2018. The course will consist of four separate 2-hour masterclasses, held virtually on September 1 and 2 as well as September 8 and 9, each starting at 2 pm CEST. Each session will consist of an introduction by FDI Center’s Managing Director Andreas Dressler followed by the main session run by an experienced specialist as well as time for questions and discussion. The number of participants is limited to maintain the interactive and instructional character of the masterclasses.

Learning Objectives

Participants will learn how to apply the latest and most effective digital methods and tools for investment promotion and attraction.

Topics to be covered include:

  • What innovative digital methods are IPAs around the world adopting?
  • How can these best be integrated with existing investment promotion and attraction activities to generate results?
  • What resources and knowledge are required for IPAs to successfully apply digital methods?
  • How effective are digital methods in different areas of investment promotion and attraction?
  • How can we measure the results and return on investment of our agency’s digital activities?

To cover these topics, we have put together an experienced group of specialists from some of the world’s leading IPAs:

  • Nicholas Pantaleo, Manager Digital, Invest in Canada: “Innovations in digital marketing for investment promotion” – this session will cover the latest technologies and tools in digital investment promotion in areas including social media and online marketing.
  • Louise Juhl, Affiinity (former head of marketing at Copenhagen Capacity): “Attracting, engaging, nurturing and winning new investors online” – this session will focus on the transition from digital marketing to digital sales and the tools required to digitally identify, track, qualify the interest and engage with potential investors.
  • Maarit Klein, Senior Director, Creative Hub, Experience & Marketing Communications, Business Finland and Maija Palomäki, Head of Marketing, Invest in Finland: “Building digital customer journeys and marketing blueprints to support investment attraction” – this session will address how IPAs can use digital technology to become more customer-centric and proactively add value for their customers.
  • Cornelia Frank, Head of International Economic Cooperation and Location Marketing at Baden-Württemberg International: “Generating results through virtual roadshows” – this session will explain how IPAs can work with partners to use virtual roadshows and events to identify and interact with potential investors.

Program

1 September (02-04 pm, CEST):

Nicholas Pantaleo, Manager Digital, Invest in Canada

Topic: “Innovations in digital marketing for investment promotion” – this session will cover the latest technologies and tools in digital investment promotion in areas including social media and online marketing.

2 September (02-04 pm, CEST):

Louise Juhl, Founding Partners, Affiinity

Topic: “Attracting, engaging, nurturing and winning new investors online” – this session will focus on the transition from digital marketing to digital sales and the tools required to digitally identify, track, qualify the interest and engage with potential investors.

8 September (02-04 pm, CEST):

Maarit Klein, Senior Director, Creative Hub, Experience & Marketing Communications, Business Finland and Maija Palomäki, Head of Marketing, Invest in Finland

Topic: “Building digital customer journeys and marketing blueprints to support investment attraction” – this session will address how IPAs can use digital technology to become more customer-centric and proactively add value for their customers.

9 September (02-04 pm, CEST):

Cornelia Frank, Head of International Economic Cooperation and Location Marketing at Baden-Württemberg International

Topic: “Generating results through virtual roadshows” – this session will explain how IPAs can work with partners to use virtual roadshows and events to identify and interact with potential investors.

Registration is closed!


Courses are open to all agencies from around the world, with a reduced registration fee for WAIPA members.

If you have any questions please contact [email protected]


Click here to read about FDI Excellence Series Registration Policies and FAQ



THE FDI EXCELLENCE SERIES TESTIMONIALS


WAIPA “THE FDI EXCELLENCE SERIES” TRAINING: INNOVATION IN INVESTMENT ATTRACTION
DATE: February 2019, WAIPA Training Center, Istanbul, Turkey

Focus
This session  focused on the latest developments that are shaping foreign direct investment as well as the most exciting advances in the field of investment attraction. Topics that are covered include latest FDI trends, impact of new technologies on FDI and investment attraction, changing role of IPAs, innovative approaches and best practices in different areas of investment attraction,etc.

The quality of the content and presenters made this an invaluable experience for me. Well done WAIPA!

Roderick Cherry, Invest Saint Lucia

Content of the course was very rich, useful and adapted to nowadays reality.

Liliana Santos, Macao Trade and Investment Promotion Institute

Very enjoyable training as it was comprehensive bringing both sides of the investment promotion, i.e. IPAs, academia, and corporations.

Jahongirbek Burhanov, Qatar Financial Center (QFC)

Found the course to be very informative, comprehensive and practical. Will be looking to implement these in our daily tasks.

Elia Baizura, Brunei Economic Development Board




WAIPA “THE FDI EXCELLENCE SERIES” TRAINING: INVESTMENT ATTRACTION AND FACILITATION
DATE: April 2019, Dubai, UAE

Focus
This session focused on the practical aspects of identifying, contacting and engaging with potential investors. The training  covered key aspects of successful investment attraction and facilitation including development of a go-to market strategy, reaching investors through different channels, identifying potential investors,using IPA’s services and support to differentiate the location and win investments,etc.

Excellence source of information derived from the presentations and the speakers. What I liked the most is that we had the opportunity to have real life examples of companies such as Siemens.

Stephanie Paney, Invest Cyprus

An excellent training program where I learned a lot.

Rajesh S. Kadam, Invest in Sharjah

Very practical and to the point training. I recommend to all IPAs to attend, as learning here will transform your practice.

Mai Al- Terkait, Kuwait Direct Investment Promotion Authority (KDIPA)



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