Selling the Location

Investment marketing now requires sharper stories, better proof points, and stronger segmentation.

• What messages work best?
• What weakens credibility?

Panellists

• Ms. Pilar Madrigal, Founder & Principal, FDI+
• Ms. Rachel McQueen, Head of Investment Marketing, UK Office for Investment
• Ms. Juhaina Al Balushi, Head of Marketing, Invest Oman