This session is targeted to senior executives and management of investment promotion agencies and will address a range of issues that are critical to the success of an IPA, including:

• Developing a comprehensive strategy to cover all aspects of investment attraction.
• Successful integration of investment attraction with other promotional activities such as trade, tourism or innovation.
• Structuring investment attraction activities organizationally to make the most of existing resources.
• Building organizational capability and ensuring the right mix of skills in the IPA’s staff.
• Collaborating effectively with partners including IPAs at different geographic levels, other government agencies, universities and the private sector.
• Managing key stakeholders to ensure their support for investment attraction and the IPA.
• Measuring the IPA’s performance and communicating the impact of FDI and the role of the IPA.
• Working through government to enhance the investment environment and strengthen the role of the IPA.