Under the pandemic scenario, investors are seeking to maintain business as usual. Apex-Brasil has had to completely rethink our FDI flows – how we maintain and even enhance that level of support and closeness to all our global stakeholders, wherever they may be. A greater emphasis must be placed on providing on-time intelligence to policy-makers, business leaders and entrepreneurs, while at the same time maintaining foreign investors’ confidence in our market in this period of heightened uncertainty, and continuing to connect them with the outstanding investment opportunities within the country we represent.
Just one example of how we’ve been doing this at Apex-Brasil is our new Market Intelligence Report. We have also developed a tool that tracks different business indicators, including but not limited to Brazilian exports and imports, in the context of the current crisis. This interactive tracker allows both companies and public policy-makers to accurately trace the influence of the crisis on various sectors of foreign trade. We are also proactively soliciting strategic insights from the international investor community in managing and directing their investments during the crisis and will use this intelligence to develop solutions designed specifically to address investors’ biggest concerns.
Such proactive measures are key if we are to mitigate the impact of the economic downturn caused by the pandemic, create more market certainty, and stem the worrying tide of investor flight.
Another key resource which must be tapped into is the global dynamism of start-up culture. For countries around the world, supporting and securing the short-term prospects and operational capabilities of small and medium enterprises (SMEs) and start-ups during this crisis is critical to developing this key growth segment and diversifying economies in the long-term.
For Brazil, almost $1bn in support funding has been earmarked specifically for micro, small and medium-sized companies. Allied to this, Apex-Brasil has developed a business action plan to help Brazilian entrepreneurs and business leaders make informed, strategic decisions to navigate the crisis. This interactive plan, available for free on Apex-Brasil’s website, includes both a step-by-step guide for crisis management and proactive tips on how to protect finances.
Tools to help small businesses, micro-entrepreneurs and start-ups develop resilience and rebuild will be vital as we continue to navigate the choppy waters of the crisis towards recovery.
Initiatives like Mega Hack COVID-19, a creative virtual hackathon supported by Apex-Brasil, has co-created plenty of programmes designed to streamline affordable digital advertising and job filling – ensuring companies find talent more easily and boost and preserve capital for SMEs. Such great initiatives are a unique opportunity for IPAs to connect creative community innovators with potential investors and capital to turn ideas into reality.