Masterclass | Global Leadership and Innovation in Investment Promotion

Participants will develop practical skills and strategic insights in:

Investment Lifecycle Mastery

Learn about investor targeting, facilitation, and aftercare through 35 real-world case studies.

Global FDI Trends & Advocacy

Understand the latest FDI dynamics and policy frameworks influencing global investments.

Sustainable Investment Strategies

Explore financially viable, environmentally sustainable investment projects.

Digital Transformation & AI in Investment Promotion

Utilize technology-driven solutions to attract and retain investors.

Strategic Investment Zone Development

Gain exposure to the Swiss investment ecosystem and industrial zones.

Day 1: Laying the Foundations

The program begins with a session on transformative leadership, setting the stage for the day’s activities. This is followed by an overview of the collaborative program and a keynote on Prospects for global FDI and value chains – implications for investment promotion and business incubation. This will be followed by a brief on The Free Zones of the Future: future proofing of zones through innovation, sustainability and digitalization. A panel then explores “Integrated Value Chains: IPA and SEZ Strategies for Enhancing Global Value Chains.” Post-lunch, sessions focus on developing a strategy and advocacy & aftercare. The day wraps up with a visit to UNCTAD Headquarters for further interactions and learning.

Day 2: Deep Dive into Investment Facilitation, Aftercare, and Sustainability

Emphasis is placed on integrating sustainability into investment strategies, examining financially viable and environmentally sustainable projects, and exploring green finance mechanisms. Fireside chat with an Investor offers firsthand insights into investor expectations, providing a practical perspective on investment challenges and how IPAs & SEZs can enhance their environments to attract and retain investors through streamlined processes and transparency. The day concludes with visits to Campus Biotech and then to the WTO headquarters to discuss the WTO’s Investment Facilitation for Development (IFD), linking international trade frameworks to sustainable investment practices.

Day 3: Technology, Strategic Insights, and Live Case Application

Day three integrates digital transformation in investment strategies, beginning with discussions on Harnessing Digital Transformation and AI-Driven Investment Facilitation to improve investment processes and outcomes. Attention then turns to Efficient Project Implementation via Digital Tools and Attracting Major Tech Investments, highlighting practical applications for engaging significant technology enterprises. The day progresses to a crucial Live Case Assignment discussion, setting a 90-day challenge that blends theory with actionable insights. It concludes with a reflection and debrief session, capped by a certificate handover that celebrates the application of these strategies in real-world scenarios.

Day 4: Investment & Innovation Exploration Series

The final day provides a comprehensive exploration of how industrial zones and technological hubs intertwine to boost innovation and investment. The day’s activities will showcase environments that exemplify the merging of cutting-edge scientific research with robust industrial practices. Participants will witness firsthand how these sectors drive technological advancements and contribute to economic growth, gaining valuable insights into integrating these strategies into effective investment promotion.

To see all sessions and topics, please download the training brochure.

• Senior Executives & Decision-Makers from Investment Promotion Agencies (IPAs) and Special Economic Zones (SEZs).
• Government Officials & Policymakers involved in FDI attraction and economic development.
• Business Leaders & Investment Strategists looking to optimize their investment facilitation processes.

Location:

Geneva, Switzerland (in-person training)